Time-based triggers
I propose adding a trigger that allows you to create rules based on the time of day. As an example, I might make a rule that if it is between 9:00-17:00 then open Chrome. And if it's between 17:00-23:00, then open Firefox. And if it's really late, open Safari to drive me nuts ;-P
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Josh M commented
This is my pick for most desired feature, along with the day of week as noted by Dean. Bonus points for providing a default setting of 9-5 M-F.
Drives me crazy when I have a random link somewhere, in an app that isn't listed in my declared personal or work apps, and it opens the personal browser in work time.
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Dean Matthews commented
Include the day of the week as well. So that on weekends, regardless of time, it uses my personal browser vs my work browser